Home' The Tribune : December 21st 2011 Contents 28 THE TRIBUNE, DECEMBER 21, 2011
The GRAND Roast
Downtown Foodcourt (next to Capers Cafe)
Downtown Shopping Complex, PN
Dine In or Takeaway • Ph 06 359 4757
A Grand Offer
Change as good as
success for firms
What kind of year was 2011 for your
business? Some business owners I
have talked to are happy to say
goodbye to a bad year, while others I
know are very happy because the year
Why is it that some do well while
others don t? Do the successful people
have a magic genie in a bottle that
grants them their wishes? Or is there
some conspiracy against those who
try hard but are always struggling?
When the recession started three
years ago, a client of mine looked to
the future and predicted his
traditional market was going to dry
up. He looked around for a market
which would remain stable or grow
and decided education was his best
bet. He totally changed his marketing
strategy and product range to target
that market and it saved his business.
Last year was one of his best ever.
Many clients realised early on that
the Manawatu market wasn t going to
be big enough to sustain growth.
So they expanded their market to
include the central and lower North
Island -- particularly Wellington, New
Plymouth and Hawke s Bay -- and
have subsequently grown each year.
On the flip side, I frequently meet
business owners who have lost their
way. I am constantly hearing things
like, If it wasn t for the recession/
Rugby World Cup/election, we d be
doing well! .
When I hear this I ask: What s
your market share at present? . With
one client, we calculated his market
share at less than one per cent! That
means 99 per cent of the market
doesn t buy from him. Wow! What a
fantastic opportunity. A good market-
ing programme and improvement in
products and services will signifi-
cantly grow this business.
Another question I ask is: When
your business was really successful,
what were you doing then? .
You suddenly see their eyes light
up and real excitement returns as
they remember getting out meeting
clients and prospects, hustling and
bustling with energy, drive and com-
mitment. Then I ask Why aren t you
doing that now? . The answer is
usually they re too busy or they ve
simply run out of steam.
There s no question that 2011 has
been very tough for many businesses.
Those who have struggled often don t
have a strategy to move in any direc-
tion, have lost confidence and are
very tired from the constant stress.
The businesses that have done well
have recognised the need for change
and have gone after new markets,
developed new products or reduced
So use the Christmas break to
review what you ve actually done this
year to drive your business and decide
what you re going to do better in
2012. Do it before it s too late.
To ask Dave a question about your
business go to frdevelopment.co.nz.
Friendly game: Valerie Brown and Clyde Brunton enjoy social tennis at Awapuni Tennis Club.
Photo: WARWICK SMITH
Social tennis a winner
By STEPHEN GILLAM
With its newly-renovated courts and
scenic surroundings, Awapuni Park
on Newbury St is a great location for
a tennis club to meet.
And that is just what the Awapuni
Tennis Club does.
Being a social club you may not find
New Zealand s answer to Roger
Federer, but its members say it is an
excellent way to meet new people.
Sadia Akhtar is one such person.
After arriving in New Zealand from
the United States, she joined the club
as a means of staying active and to
It s good that it s just social, and I
can improve my skills, she said.
It s a great thing to have.
Member Alex Scott said there is an
emphasis placed on balanced games.
If one person is very strong we ll
put them with someone who isn t.
Games tend to be reasonably short,
operating on a server-off basis to
maximise playing time.
It mixes the players around, he
During daylight saving the club
meets on Wednesdays from 5.30pm
till about 7pm, and year-round on
Saturdays from 1.30pm till 4.30pm.
The hours, however, tend to be very
We play till people fall apart, Mr
Member Clyde Brunton said that
there is no obligation to play during
the whole session or even every week.
It offers a lot of flexibility.
While membership is not manda-
tory to play, Mr Scott said the club is
looking for new members.
Just two or three would help a lot,
To register, turn up when the club
meets. Registration costs $50.
Tennis gear is available for use,
and chairs and refreshments are also
Mr Scott said anyone is welcome to
play, including former players and
those with experience in other
It s a friendly lot, he said.
Mr Brunton agrees.
Everyone s welcome, he said.
Though we re social, we do play to
Links Archive December 14th 2011 January 11th 2012 Navigation Previous Page Next Page